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Behind Your Product.

MAGROUND is the go-to resource for exclusive imagery to create outstanding marketing visuals for the automotive industry.

Founded in 2007, MAGROUND became a worldwide leader, enabling brands such as Mercedes-Benz, Volkswagen, Porsche, Kia, Toyota, and many more to produce advertising campaigns, catalogs, and interactive content.

With more than 1 Million background images from around the world, MAGROUND is a solid solution for creating visual content at scale. Also with tight budgets, and timings.

Beyond any “classic” photo library, we have proven ourselves as a trusted partner in a modern production workflow. From implementing 3D-Objects with the help of the most extensive 360° HDRi database to creating full CG virtual environments for online experiences to organizing worldwide on-demand photo shootings.

Over 400 professional photographers now produce exclusively for MAGROUND. This massive network not only ensures the “German” efficiency, high design, and quality standards but also helps to reduce the carbon footprint that is inevitable with the traditional way of production.

With offices around the globe customers are personally supported by our teams in Hamburg, Miami, Buenos Aires and Beijing, Tokyo and Seoul. MAGROUND is the world’s leading database for photos of landscapes, cityscapes, and roads, 360° HDR Domes, and Virtual Reality environments.


Our Commitments

1. Diversity, equity, and inclusion

Diversity, equity, and inclusion are more than just buzzwords at MAGROUND; they are core values that shape our company's culture and drive our success. We recognize that a diverse and inclusive workforce is essential for true innovation and growth, and we are committed to creating an environment that celebrates and values the unique perspectives and experiences of all our team members.

Our commitment to diversity is reflected in our partnerships with photographers and artists from different backgrounds and cultures worldwide. We strive to provide equal opportunities for all team members, regardless of race, gender, ethnicity, sexual orientation, religion, or any other characteristic that makes us all unique. We believe that a diverse and inclusive workplace fosters creativity, encourages collaboration, and ultimately benefits our clients and customers.

With our offices and partners located around the world, cultural diversity is not only important to us but also essential. We understand that cultural differences bring unique perspectives, experiences, and ideas that help us innovate and grow as a company. At MAGROUND, we embrace cultural diversity and consider it as one of our greatest strengths.

Our team members come from a wide range of cultural backgrounds and speak many different languages, which has helped us to develop a deep understanding of the diverse needs of our clients and customers. We believe that our diverse workforce is one of our greatest assets and enables us to provide high-quality services.

We are also proud to have a balanced gender representation in our workforce. Our commitment to gender equality is reflected in the fact that we have an equal number of men and women on our teams.

At MAGROUND, DEI is not just a program or a strategy, it's simply a normal and essential part of who we are and what we stand for.

2. Work-Life Balance

We strive to create a healthy work-life balance for our team members. We believe that when our employees are happy and healthy, they are better able to perform their jobs, be more creative, and innovate more effectively. We understand that everyone's personal circumstances are unique, and that's why we offer flexible work arrangements to our employees.

Our team members have the freedom to work from home or the office, and we do not have strict time-tracking systems. We believe in trusting our employees and their commitment to delivering quality work. We prioritize flexibility and efficiency over the number of hours worked and aim to provide our team members with a healthy balance between their work and personal life.

3. Environmental Sustainability

We are committed to environmental sustainability. We believe that every business has a responsibility to prioritize sustainability, and we take this responsibility seriously. Our products are designed to enable our customers to work more sustainably by providing high-quality digital imagery that reduces the need for on-location shoots, thereby reducing carbon footprints.

In addition to our products, we have implemented green initiatives to reduce our own impact on the environment. We use renewable energy sources in our offices and have reduced the amount of waste we generate. We are constantly looking for ways to minimize our impact on the environment.

At MAGROUND, our commitment to work-life balance and environmental sustainability are just as important as our commitment to diversity, equity, and inclusion. We believe that by prioritizing these values, we can create a better workplace for our team members and contribute to a better future for all.



+49 (0) 40 609-461-260


+1 (213) 277-5495


+86-185 1186 7967


+44 20 35141483


+81 90-2767-1396


+82 10 4288 0999

Buenos Aires

+54 11 6795-8686